Swiggy Instamart eyeing 100 million user base in next 4-5 years

There are more than 500 brands and 5,000 products on the platform currently

Instamart, Swiggy’s quick commerce grocery delivery service, is eyeing a 100 million user base in the next 4-5 years.

Karthik Gurumurthy, senior vice president, Instamart, said that over the last one year, Instamart had a 16X growth in business. “So we genuinely think, it can be a 100 million base.” Instamart had 9 million ever transacting users as of August 2022. 

Launched in 2020, Instamart has increased its presence to over 25 cities since. In 2021, $700 million investment was committed for growing Instamart and earlier this year, Swiggy raised the amount led by Invesco. Gurumurthy’s confidence in achieving the