A new study has examined that almost all young people give misleading information to companies online because they don't trust them.
A new survey by data Intelligence Company found that two out of three people purposely wrote wrong things in online forms because they did not trust the companies they were giving information to, the Independent reported.
According to the study, 67 per cent of people think companies should be more open about what was the main reason for seeking information, and 94 per cent believe that they should be told more about how their data is going to be used.
Richard Laws, GBG's CEO asserted that data is the fuel of the digital economy, and if there was not enough or if it was of poor quality, businesses will not survive.
The study found that 18-24 year olds were particularly likely to lie, with 81 per cent saying that'd did so and older people were less likely to, with 59 per cent of over 65s saying that they did not.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
