Rama Bijapurkar

It is not corporate India but small businesses that are serving the emerging mass market. Policy must support them rather than pushing Corporate India where it does not want to go

A reimagined skilling system must be built around the changing world of work: What is changing, how fast, and how to responds to rapid changes, and counterintuitive shifts

For millions, competitive exams represent a status-blind opportunity to move into a higher life orbit. Repairing broken trust needs more than heightened Instagram presence

We have repeatedly seen that the Indian market does not evolve in the same way as others have

Forget groupthink, grand marketing theories and macro numbers. This is the time to build strategies around consumers' own value logic

Given our dependence on oil imports and the structural reset that may be underway, it doesn't seem like this is temporary turbulence and then a return to the old normal

The point often missed is that the data and dashboards tend to be supply-sided chronicles of company effort rather than customer outcomes

Easing compliance is welcome, but exemptions that discourage growth risk weakening governance; India's small firms need scale, finance and strong digital compliance systems

India's growth is powered by hard-working people and a rising 'Middle India';. This aspirational group needs financial enablement and infrastructure support to accelerate mobility and sustain growth

India's consumption story spans mass and class markets alike, with demand spread across regions and incomes, calling for better tracking of household cash flows rather than outdated binaries

A closer look at demand visibility, firm strategy, and the role of long-term FDI shows why private investment remains slow even in a strong economy

Our new infrastructure is a definite physical upgrade over the old, but it seems to come with its own challenges

Urban consumer perceptions on the economic situation are still in the negative zone, though getting progressively less negative from January 2025

Strengthening domestic consumption needs creative policies encouraging new economy business models that can develop and deepen India's mass markets comprising small consumers and small suppliers

A fragmented, fatigued population can't fuel economic growth the old way

Bulky feedback forms and tying up CEO bonus to net promoter scores is not customer centricity

In another narrative, since 2024 main street watchers have been flagging slower consumption growth

It is fundamentally bad governance to be on both the "buy" and "sell" sides at the same time

From doing away with some gender-friendly courtesies to choosing to be called Chairman, there's no one-size-fits-all way to serve the cause of feminism

How we've shifted from loving all things Western to embracing global, desi, and global desi vibes -- with fewer value judgments