 "Rama Bijapurkar")
Rama Bijapurkar
Rama Bijapurkar
Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India. She has been a long-time visiting faculty at the Indian Institute of Management (Ahmedabad) and is a leading voice on business and policy issues through her writing.
Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India. She has been a long-time visiting faculty at the Indian Institute of Management (Ahmedabad) and is a leading voice on business and policy issues through her writing.
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How young India views the world and polls
The ethnographic study findings suggest that politics is not on the radar of 18-21 year old Indians
 "How young India views the world and polls")
Why this fuss about income inequality?
Most Indians do not care about the income gap between the top 1 per cent and the rest. They have their own logic that merits listening
 "Why this fuss about income inequality?")
Accepting our income demographics
With the blurring urban-rural income divide and the diminishing mental and physical distinctions, large mass markets with modest-income consumers are finally emerging
 "Accepting our income demographics")
Reframing the middle class
In defining and thinking about the middle class, we need to move away from rankings and income to quality
 "Reframing the middle class")
Connecting India, connecting with India
IndiGo also understands the Indian psyche very well, and has shown how the Indian mentality of wanting the moon for six pence can be tackled
 "Connecting India, connecting with India")
The 'revdi' debate needs re-framing
Our goalpost and gaze need shifting from external chest-thumping on world rankings to prioritising human capital and productivity in our polity and election promises
 "The 'revdi' debate needs re-framing")
A supply-side dilemma
We need to stop obsessing over consumption, the real problem is supply
 "A supply-side dilemma")
Acche Din: Are they here? Survey reveals a very disappointed urban India
The survey revealed a very disappointed Urban India, which agreed, by a strong majority, that acche din had not come in their personal context
 "Acche Din: Are they here? Survey reveals a very disappointed urban India")