So far the monsoon has been good and also the government has taken steps to revive the rural economy in the Budget. How do you think the rural economy will revive from these levels?
Mallick: For over a year now, rural demand has been weak. This year, the monsoon is expected to be good. If everything goes well, then the farming community and allied industries will have a lot of advantages in terms of higher crop yield, higher processing, higher handling, etc. All these things will bring in employment and money to the system, which will enhance rural consumption. The staples business is normal anyway, but when there is more money in hand, then consumers buy good brands, they purchase a higher quantity of branded items, and that is why we expect the rural markets to do well going forward.