Decathlon aims to up India sourcing to nearly $3 billion by 2030

Decathlon plans to boost India's contribution to global sourcing to 15%, with a focus on local production and increased market share, targeting ₹7,000 crore revenue by 2030

French sports goods retailer Decathlon is aiming to ramp up India sourcing by nearly six times to $3 billion and almost double the country's contribution to global sourcing by 2030, a top company official said on Tuesday.

 

The retailer currently sources $480 million worth of goods from India, which accounts for 8 per cent of Decathlon's global sourcing quantities at the moment. It will increase to 15 per cent in five years, with a focus on footwear, cricket products, metal sports equipment, and opticals among others.

 

Meanwhile, 70 per cent of what the company sells in India is sourced locally. This is expected to rise to 90 per cent in the same period.

 

“As we continue to strengthen our footprint across offline and omni-channel platforms, production excellence remains at the heart of our strategy, powering sustainable business growth and deeper accessibility to sport for every Indian,” said Sankar Chatterjee, chief executive officer, Decathlon India.

 

India is a significant growth driver for the retailer, Chatterjee further said, adding that it is among the top-eight markets in revenue terms for Decathlon.

 

 

 

“The Indian sporting market is witnessing an 8 per cent compound annual growth rate (CAGR). India is expected to clock a revenue of ₹4,100 crore (without tax) in financial year 2025,” he said, adding that they are set to see a double-digit growth every year to “over ₹7,000 crore (without tax) by 2030.”

 

The company is also looking to start producing electronic equipment like wearables, massagers and even fitness equipment like treadmills locally.

 

“In India, today we are starting with a basic product like a hand massager, batteries for which are currently imported from China. But we are exploring avenues to start producing them in India in the coming time,” Deepak D'Souza, head of Decathlon India production, told Business Standard.

 

The company is also venturing into varied product categories in terms of nutrition, from energy bars, gels, and whey protein to multivitamin tablets. It is also one of the chosen countries to co-develop woven and knit products for Decathlon for the world.

 

The company has 113 manufacturing sites, 83 suppliers, and seven production offices in the country. It currently operates 132 stores across 55 cities, and plans to expand its footprint to over 90 cities by 2030.