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Samsung brings Bixby-based Vision AI Companion to TVs: Check availability
Samsung has rolled out Vision AI Companion, a generative-AI-powered Bixby update that turns 2025 smart TVs into conversational hubs for content discovery and recommendations
2 min read Last Updated : Nov 12 2025 | 3:50 PM IST
Samsung has started rolling out a new AI feature called Vision AI Companion across its 2025 smart TV lineup. The feature adds conversational capabilities to the televisions, letting users ask questions about on-screen content, request information, or get recommendations — all without navigating menus or using external devices.
The system is powered by a generative-AI version of Samsung’s voice assistant Bixby, enabling more natural, context-aware interactions. For example, users can ask about a film, an artwork, or a live sports event and receive on-screen answers with visuals. It also supports broader queries such as recipe ideas, travel suggestions, and movie picks.
Samsung says Vision AI Companion combines multiple large-language models, including Microsoft Copilot and Perplexity, to deliver visualised, contextual responses. The feature supports 10 languages, including English, Korean, and Spanish, and works across content sources like Live TV, Samsung TV Plus, and streaming apps.
According to Samsung, Vision AI Companion brings several AI-powered enhancements to its 2025 TV lineup. The company highlights features such as Live Translate for real-time dialogue translation, AI Gaming Mode for optimised picture and sound during gameplay, and Generative Wallpaper that adapts visuals to user moods and preferences. It also integrates technologies like AI Picture, AVA Pro, and AI Upscaling Pro to automatically improve image and audio quality across different viewing conditions.
Samsung said Vision AI Companion will be available across its 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors, and The Movingstyle.
The TVs run on Samsung’s One UI Tizen platform and will receive up to seven years of OS updates for feature and security support.
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