Page 2 - Brands

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

The two incredible comebacks of 2023

Shah Rukh Khan redefined action while Virat Kohli showcased unmatched cricket prowess

Mohammed Shami's journey from bowling over batters to bowling over brands

World Cup title, bagful of wickets and head full of hair could catapult Mohammed Shami's brand equity

The making of a 'Virat' brand: Topping endorsement and run charts

Kohli, says brand consultant Samit Sinha, has always been in a league of his own

Mensa Brands raises $40 million in growth capital from EvolutionX

Mensa Brands will use the money to continue investing in brand-building

Big brand theories from India

Booming Brands is one of those rare books that leave you inspired to start your own journey, or apply some of the lessons to your business

Amazon launches Multi-Channel Fulfilment for sellers and brands in India

Amazon's logistics capabilities to handle customer orders received from a wide range of sales channels, including their own websites, enabling seamless fulfilment with speed and convenience

Nothing to debut sub-brand CMF on Sept 26, opens community review program

Through the CMF, Nothing plans to introduce an affordable range of products in a bid to make its uniquely designed products accessible to a wider group of consumers

Young consumers buying into brand narratives first, say new-age founders

Many young consumers are preferring to base their buying decisions on brand narratives first and products second, according to new-age brand founders. In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem for them. Shark tank fame oral care brand Perfora's founder Jatan Bawa said that people buy into the narrative of a young brand which is challenging the status quo, unlike legacy brands whose founders or brand building story is not well-known. "The consumers of today buy into brand narrative first and product second, because they're looking for transparency, and to resonate with the story of brands that they can be part of. With legacy brands the problem is that you don't know who started them. But most people who are consumers of young brands know the founder and their story, because the founder

About 20 foreign brands likely to set up stores in India this year

The brands are looking to set up stores in Mumbai, Delhi-NCR, Bengaluru, and Hyderabad in the first phase of the launch and will later expand their presence in Pune, Ahmedabad, Chennai, and Kolkata

Seeing positive trends in travel, investing in tech: MakeMyTrip Group CTO

Travel is back with a vengeance after the difficult Covid years and online travel company MakeMyTrip has moved beyond the traditional business-to-consumer segment to line up new offerings and new partners, says its group CTO Sanjay Mohan. Over the last few years, we have expanded beyond our usual B2C space, and have become a travel platform, offering travel products to channels outside of our popular, consumer-facing, travel super-app, Mohan told PTI, citing new features such as myBiz for corporate, myPartner for travel agents and myAffiliate for affiliate partners. Moving swiftly to capitalise on the Indian diaspora in the Gulf countries where the brand is quite well-known, MakeMyTrip has also entered the Gulf market, he said. MakeMyTrip, which has a total transacted customer base of over 60 million, continues to invest in technology at a steady pace, he added. "Even during the Covid years, we were investing in technology and building interesting use cases for the ...

Indians spent Rs 5,000 crore on cosmetics in 6 months, mostly online: Study

Kantar Worldpanel study reveals that working women leading the way of cosmetic purchases both online and offline

Big brands on their toes as smaller FMCG companies make a comeback

By innovating in terms of product, promotions, and packaging, and keeping prices low, these local brands have grabbed a share of the pie from their larger counterparts

Bulgari faces backlash from China for not showing Taiwan as part of country

Bulgari said in a Chinese-language statement posted to its Weibo account Tuesday evening that it respected 'China's sovereignty and territorial integrity, as always, and firmly'

The gold standard of branding

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What's In a Name? Stories Behind India's Homegrown Brands

Ever wondered about the fascinating backstories behind the brands we encounter daily? In this video, we'll tell you about the intriguing origins and inspirations behind some of our homegrown brands. >

Hitachi loses position among top-three selling air conditioner brands

From 2020-21, Johnson Controls-Hitachi Air Conditioning India has seen its profits shrink year-on-year and the firm went into losses in 2022-23

The case of Kajol's 'missing' social media: Celeb brands & their gimmicks

Experts believe that guided by agents, celebrities often don't use discretion while promoting products

From Dunhill to Roberto Cavalli: 24 global brands to enter India this year

In the last few months, McLaren, Valentino, and Balenciaga, among several others, have debuted in India

Soaring variety in in-flight meals is giving a lift to ready-to-eat brands

Poha to biryani, instant food firms have a full plate as airlines focus on in-flight experience