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India's smartphone market grew 3 per cent year-on-year (YoY) in the third quarter of the calendar year 2025, reaching 48.4 million units shipped, as per the latest research from Omdia, which cautioned that despite early momentum, gains are unlikely to sustain into a strong year-end. The modest growth was driven by a wave of new launches in July and August, retail incentivisation and an earlier festive season that pulled forward inventory flows, Omdia said. Vendors filled the channels with new stocks in expectation of a high-demand festive period. India's smartphone market rose 3 per cent year-on-year (YoY) in Q3 2025, touching 48.4 million units shipped, Omdia said in a release. Put simply, shipped units refer to devices that have left the factory premises and been sent to channel or distributors, for sale in the market. "With limited organic demand, Q3's momentum was largely sustained through incentive-led channel push rather than pure consumer recovery," Sanyam Chaurasia, Princi
Rising demand for premium devices, led by Apple and Samsung, is expected to increase India's smartphone market size to over USD 50 billion (about Rs 4,28,900 crore) this year, market research firm Counterpoint Technology Market Research said on Friday. The Indian smartphone market size was estimated at USD 37.9 billion (about Rs 3.25 lakh crore) in 2021, according to the research firm. "India's smartphone market is on track to achieve its highest-ever value in 2025, crossing USD 50 billion. Brands like Apple and Samsung are leading this shift by offering competitive options in the premium and ultra-premium segments," the report said. Apple India has registered a total income of Rs 67,121.6 crore, while Samsung reported revenue of Rs 71,157.6 crore from the mobile phone vertical in the financial year 2024. According to the report, the retail average selling price of India's smartphone market is expected to cross the USD 300 mark (about Rs 25,700) for the first time in 2025. "Apple