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Leading multiplex operator PVR INOX on Monday said it has sold its premium snacking business operating under the 4700BC brand to home-grown FMCG major Marico in an all-cash deal, having a total consideration of Rs 226.8 crore. The board of PVR INOX, in a meeting on Monday, approved divesting its 93.27 per cent stake in Zea Maize Pvt Ltd (ZMPL), which owns the brand 4700BC, according to a regulatory update from the Bijli family-promoted entity. 4700BC is one of India's leading premium gourmet snacking brands, renowned for its popcorn and range of innovative snack offerings such as popped chips, makhana, crunchy corn, and nachos. "PVR INOX has monetised its entire investment in its subsidiary ZMPL to Marico Ltd in an all-cash transaction for a total consideration of Rs 226.8 crore," said a joint statement from PVR INOX and Marico. PVR INOX has entered into definitive agreements for the transfer of the said equity shares to Marico Ltd, it said. "We wish to inform you that a duly ...
Marico's digital brands have crossed the Rs 1,000 crore annual recurring revenue mark, and the FMCG major expects food & premium personal care to contribute 25 per cent of its India revenue, its Managing Director and Chief Executive Officer Saugata Gupta said. Marico's digital brands -- including Studio X, Pure Sense, Beardo, and True Elements -- have a diversified portfolio, ranging from premium personal care products to food, and are on a high growth momentum and likely to continue their faster pace, he added. "Our digital brands have crossed Rs 1,000 crore in ARR (annual recurring revenue), and we expect the diversified portfolio...including premium personal care, to contribute at least 25 per cent to our overall India business, over the next three years," Gupta told PTI. Beardo, its men's grooming brand, has almost turned profitable, delivering a double-digit EBITDA, and its D2C wellness brand Plix has achieved break-even, he said. "Our objective is to immediately take it to a