Mark Zuckerberg posts first tweet in 11 years in Threads jibe at Musk

Meta's Instagram officially unveiled Threads, considered most potent threat yet to struggling social media service Musk owns. Hours later, Zuckerberg tweeted photo of identical Spider-Men facing off

By Edwin Chan

Mark Zuckerberg posted his first tweet in more than a decade, a playful jab at Elon Musk on the day the Meta Platforms Inc. founder rolled out a much-anticipated Twitter substitute.
 

Meta’s Instagram officially unveiled Threads Wednesday, considered the most potent threat yet to the struggling social media service Musk owns. Hours later, Zuckerberg tweeted a photo of identical Spider-Men facing off.

pic.twitter.com/MbMxUWiQgp

— Mark Zuckerberg (@finkd) July 6, 2023
 

Zuckerberg’s tweet was his first since 2012 and comes days after Musk challenged the Meta founder to a cage fight.

Threads is capitalizing on a series of mis-steps at Twitter. Since Musk acquired the company for $44 billion in October, it’s cut thousands of employees, loosened content moderation policies and put users and advertisers through a spate of technical challenges. In the latest controversial policy change, Twitter limited the number of tweets users can view daily — a measure Musk called “temporary” in order to fend off data scrapers and bots. 

“There should be a public conversations app with 1 billion-plus people on it,” Zuckerberg said Wednesday in a post on Threads. “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”