How does a mass volume automaker propel its cars out of entry-level and low-cost to premium and high-end? That’s exactly the challenge Maruti saw coming some six years ago when it launched Nexa to unleash a salvo of premium rides that would not only bear the classic Maruti DNA (reliability, low cost of ownership and fuel-efficiency) but also go a step further and add style, handling and comfort to the quotient. In essence, there was no choice given that the market had matured, Indian car-buyers were looking for more and that Maruti would have to tackle the influx of competition

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