Inside the Meridian, it feels comfortable and upright with the quality of gadgetry, interiors and plastics expected from an international brand car.
It’s a pattern that seems to repeat itself with rare exceptions. A foreign car-maker lands in India to start production here. It launches a car that takes the market by storm. In due course, it is unable to chalk up a steady drumbeat of equally good products.
Five years ago, when the Chrysler company (now part of the company Stellantis) launched its Jeep-branded Compass, the market was abuzz with rave feedback on the high quality of the SUV, its sharp design and presence, and the fact that it had little competition, with the likes of Tata, M&M and Ford as its rivals. It made companies such as Kia and MG wake up, who have since launched their own very competent
First Published: Jun 17 2022 | 8:44 PM IST