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Former Aston Martin executives to resurrect 'thinking man's Ferrari'

On November 9, London-based Pegasus Brands announced its intention to revive Bizzarrini even though it hasn't made a car since 1969

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In November, Pegasus Brands announced its intention to revive Bizzarrini even though it hasn’t made a car since 1969

3 min read Last Updated : Dec 30 2020 | 11:00 PM IST

Navigating the world of obscure Italian car brands after they’ve been infused with cash from West Asian or Asian backers is a little like watching a 1960s spy film with the sound off.

It’s beautiful, juicy, and sometimes a little confusing.

Bizzarrini — famous for its ’60s-era Ferrari lookalike race cars — is the latest heritage brand to receive the new-again treatment. It’s a trend that’s included most notably and recently De Tomaso (famous for the ’70s-wild Pantera, which is backed by Hong Kong investment firm Ideal Team Ventures) and Pininfarina, which just introduced an electric supercar backed by Mahindra Group.

On November

Topics : Ferrari Aston Martin

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