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Harley finds a ride: Hero Motocorp to help build, sell bikes in India

Under the agreement Hero Motocorp will produce and handle distribution and after-sales for Harley products

Harley Davidson
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Harley entered the market a decade ago, but managed to sell only 27,000 bikes

Arindam Majumder New Delhi
Hero MotoCorp, the largest two-wheeler manufacturer in India, will produce and distribute Harley-Davidson motorcycles in the country after the US-based firm last month discontinued its sales and manufacturing operations here. 

The move is part of its global restructuring initiative, under which it is planning to exit the markets where the volumes and profitability have been elusive. The agreement to produce, sell, and service motorcycles manufactured by the US company marks Hero MotoCorp’s entry into the super-premium 300-600 cc segment.

Hero, despite having a 36 per cent share of the two-wheeler market, has largely remained a commuter-based, volume-drawing manufacturer with affordable

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First Published: Oct 27 2020 | 8:00 PM IST

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