Business Standard

Honda City e:HEV: Strategic rollout, takes sedan experience to next level

At 26 km per litre, the electric hybrid sedan boasts a range-topping mileage

Honda e:HEV
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Beyond the cosmetic changes, Honda has integrated the new hybrid City with lots of technology and features

Pavan Lall Mumbai
When a carmaker enjoys leadership in the sedan model segment for years without much competition, a few things play out naturally. 

Rivals start paying attention to see where they can make an entry to challenge an incumbent, and these looming clouds of disruption can spur innovation, which is good for the customer. Even as Volkswagen launched its Virtus and Skoda its Slavia –– both well-built and well-priced midsize sedans designed to take on the Honda City -- the Japanese giant has had a trick or two up its sleeve as well.

Its recent new launch, the Honda City e:HEV, which

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