Honda rides into highly competitive mass segment with 100cc bike

Japanese two-wheeler giant’s Indian arm Honda Motorcycle and Scooter India (HMSI) finally enters the highly competitive mass segment of 100cc bikes with the launch of the Shine 100 on Wednesday. Eyeing 300,000 unit sales in the first year, the Shine 100 may help HMSI close in on market leader Hero MotoCorp.

Meanwhile, the company also said it is considering its Karnataka plant to set up an exclusive electric vehicle (EV) manufacturing line. HMSI is aiming at launching its first EV within a year.

Priced at Rs 64,900 (ex-showroom Mumbai), the Shine 100 will be one of the most affordable self-start