Magnite could be the game changer Nissan is looking for in India

Nissan's latest launch, the Magnite SUV, could potentially redefine its business here

The “Alliance”, which is the name given to the partnership between global auto players Renault, Nissan and Mitsubishi, ought to be a business case study for multiple reasons in the Indian automobile industry. For one, it has tried and tested a variety of formulas that haven't worked. First was the Renault partnership with Mahindra & Mahindra, which went nowhere. Then Nissan made an effort at tackling the mass market in India, and launched a mix of cars with models such as the X-Trail, Teana, Sunny, Terrano and the small car Micra. However, that also faltered with volumes being insignificant. Most