Mercedes to launch 15 new models in India to bolster its pole position

New launches to help the company drive a 40 per cent growth in the next 2 years

Starting from April this year, Mercedes Benz India will launch 15 new models in 2021 as it seeks to strengthen its hold in the luxury car market, a top company official said. Riding on new launches and last year’s low base, the luxury car market leader expects to grow 40 per cent in 2021 and 2022, said Martin Schwenk MD and CEO, Mercedes India.

Mercedes is the second luxury carmaker, after Audi, that is set to embark on an aggressive model launch programme in the new calendar year. The Volkswagen Group company has lined up a dozen new models for