Ola's electric scooter is a handful and bound to inspire competition

Gender- and age-agnostic, the e-scooter is fast and powerful

In the last year, Ola Electric has played a role in making the electric scooter the most talked about product in India’s high-volume two-wheeler market.

There are at least two reasons for the focus on e-scooters.

One is the huge attention resulting from the ESG (environment, sustainability and governance) norms, which are focusing on the environment and emissions. The second is Ola’s enormous ambitions, which border on the audacious given its claims it will have a capacity of 10 million units.

Who doesn’t relate to the scooter? From the Bajaj Chetak of yesteryear to the modern Vespa that’s commonly used