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Sedans, SUVs and sporty saloons: Mercedes-Benz, Audi, BMW's plan for 2020

If Mercedes-Benz is going to bet big on a smaller sedan, its arch-rival, Volkswagen-owned Audi, believes the way forward is to go even bigger

The BMW 8 Series Gran Coupe
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The BMW 8 Series Gran Coupe

Pavan Lall
Amajority of automotive players would now be focused on engine overhauls, meeting BS VI standards and tackling a slowing economy. Unless, that is, they belong to the club of German luxury players who sell small volumes but sit at the top of the auto heap, given their obvious advantage in terms of longevity and technical expertise. 

Even so, the climate would appear rather dull for a market that sells a little less than what Thailand does in terms of volumes, and for vehicles that have to contend with the added obstacle of being branded “sin products” — luxuries rather than necessities.

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First Published: Jan 31 2020 | 8:36 PM IST

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