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Tata Harrier goes on sale from today with prices starting at Rs 12.69 lakh

With the Harrier, Tata Motors is looking for significant gains in India's competitive utility vehicle market

Tata Motors Harrier
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Mayank pareek, president-passenger vehicle business unit, Tata motors and Guenter Butschek, CEO and MD, Tata Motors launch the new SUV Harrier in Mumbai (Photo by Kamlesh Pednekar)

Shally Seth Mohile Mumbai
Tata Motors' Harrier is all set to go on sale from Wednesday. With prices starting from Rs 12.69 lakh to Rs 16.25 lakh, the five-seater SUV will compete with the Jeep Compass, Hyundai Creta and the Mahindra XUV500. 

With competitive pricing, the Harrier takes on the rivals head-on. While the Compass is priced at Rs 15.40 lakh to Rs 22.90 lakh, the Creta prices start at Rs 9.60 lakh, going up to Rs 15.64 lakh, and the XUV 500 is priced from Rs 12.65 lakh to Rs 19 lakh.

"The Harrier is a gamechanger for Tata Motors," said Guenter Butschek,