The battle for the last unconquered screen: The one in your car

Auto makers and Silicon Valley are locked in a fight to control the dashboard display

The auto industry and Silicon Valley are locked in a battle for control of one of the last unconquered screens: your car dashboard display.
 
At stake are billions of dollars in revenue from ads and services as well as the balance of power between two big industries. And then there is the future of the dash itself, a source of endless complaints from drivers frustrated by its glitchy concoction of buttons and technologies.
 
Car makers, trying to overcome this poor track record, are counting on these few square inches to help build closer relationships with customers. Some fear