TVS Group's family members enter into 'brand agreement'

Entities controlled by various members of the TVS family may have executed, or will execute, similar deeds of adherence to become parties of the brand agreement.

Family members of the $8.5-billion TVS Group have executed a brand agreement with respect to the use, adoption, and registration of the firm's word marks, which include trademarks and related composite marks. These marks include TVS, Sundaram, and several others. They may also contain an additional element other than the word mark, in the form of either a prefix or suffix.

Senior family members have said that this is just a procedural part of the family agreement.

TVS Group companies including Sundram Fasteners, TVS Srichakra, and Sundaram-Clayton (the holding company of TVS Motor) said back in January, the members of