More than a decade ago, India’s two leading automakers differed on expanding business. Tata Motors planned a small car for Rs 1 lakh, attracting consumers who used two-wheelers or didn’t own a vehicle. Maruti Suzuki, the world’s most proficient small carmaker, pointed out that a company couldn’t afford a product that cheap because of the bill for materials and taxes. The rest is history: the Tata Nano didn't succeed as a mass, cheap car. Maruti was vindicated.
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