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Why Maruti Suzuki is not charged up about India's electric car race

Carmakers are rushing to make EVs, but not Maruti; it believes these won't make sense till battery technology, charging infra and financing improve in India

Topics
Maruti Suzuki | Tata Motors | Electric Vehicles

Surajeet Das Gupta 

Maruti Suzuki

More than a decade ago, India’s two leading automakers differed on expanding business. planned a small car for Rs 1 lakh, attracting consumers who used two-wheelers or didn’t own a vehicle. Maruti Suzuki, the world’s most proficient small carmaker, pointed out that a company couldn’t afford a product that cheap because of the bill for materials and taxes. The rest is history: the Tata Nano didn't succeed as a mass, cheap car. Maruti was vindicated.

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First Published: Thu, April 09 2020. 12:48 IST