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The Biography of a Failed Venture
Author: Prashant Desai
Publisher: Harper Business
Pages:256
Price: Rs 316
In 2017, when former employee-turned-entrepreneur Prashant Desai turned to Kishore Biyani (CEO of Future Group) with a business idea to build a truly Indian sports brand, the latter urged him to rethink. He cautioned him about the power of global brands such as Nike and Adidas and the not-so-discerning Indian consumer. Yet Mr Desai, high on the conviction in the business opportunity he felt he had discovered, defied his mentor’s advice and went ahead to launch D:FY, a home-grown sports brand for shoes, apparel and accessories. Unfortunately, this startup
