Director Vikram Bhatt eyes digital media through OTT app VB Theatre

After testing waters by putting original web series on his YouTube channel and content platforms like VU, the director/producer will be launching VB Theatre, a subscription based app, on January 27

As India witnesses a boom in the video streaming sector, the latest entrant is a filmmaker and soon-to-debut actor Vikram Bhatt. Having already established a presence on digital media through web series like Maaya, Spotlight and Twisted, the director cum producer will be launching an OTT (over-the-top) app called VB Theatre soon.

The journey to the launch began a couple of years back, said Bhatt. Keeping tabs on the growing online content consumption, the director knew he had to mark his presence. The challenge, however, was to do so while competing with bigger players with deep pockets and better content