Business Standard

TikTok's lesson

TikTok, a video-sharing platform and the latest social media sensation to scorch the internet

tiktok, tiktok app
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Shuma Raha
Here’s a confession: Before April 3 this year, I had no idea that “TikTok” meant anything other than the sound made by clocks. Even that awareness was at a dimly remembered level, because it’s been ages since we’ve had a big-face clock at home that tick-tocked throughout the day. Well, my lamentable ignorance is now a thing of the past. The moment the Madras High Court banned it earlier this month, I realised that “TikTok” was, in fact, a video-sharing platform and the latest social media sensation to scorch the internet.

Since then, my familiarity with TikTok has deepened. Some folks

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First Published: Apr 27 2019 | 12:05 AM IST

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