Two books offer a close account of Flipkart and BigBasket's journey

Two books - one an insider account, the other a journalist's narrative - capture the journey of Flipkart and BigBasket, the first-movers in India's e-commerce story

These are two books on start-ups, or rather what were once start-ups, with many commonalities. And yet, they are strikingly different from each other. While Big Billion Startup — The Untold Flipkart Story by Mihir Dalal is a reporter’s account that captures the twists and turns and all the drama at what has come to be recognised as the poster boy of Indian e-commerce, Saying No to Jugaad by T N Hari and M S Subramanian is, to use the writers’ own words, a “balanced biography” of BigBasket. If Dalal, who chased the Flipkart story at an utterly fascinating time