There was a time when winemakers worldwide were very excited about the growth prospects for wine in India. Here was a country with a population of 1.1 billion that consumed only 3 million cases of wine — equivalent to just 25 ml per capita, as against a world average of some 3.3 litres. Even China quaffed 1.1 litres per capita! Projecting a per capita wine consumption of 1 litre in 20 years would give us a market of 1.6 billion litres or 180 million cases — which meant a lot of opportunities to sell wines to Indians.
Sadly, nothing of the

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