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Wine for thought

Projecting a per capita wine consumption of 1 litre in 20 years would give us a market of 1.6 billion litres or 180 million cases - which meant a lot of opportunities to sell wines to Indians

The Bisol Belstar 'Cult' Prosecco I sampled recently was both fruity and floral, with a persistent mousse (bubbles), a refreshingly soft mouthfeel and a terrific aftertaste that lingered
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The Bisol Belstar ‘Cult’ Prosecco I sampled recently was both fruity and floral, with a persistent mousse (bubbles), a refreshingly soft mouthfeel and a terrific aftertaste that lingered

Alok Chandra
There was a time when winemakers worldwide were very excited about the growth prospects for wine in India. Here was a country with a population of 1.1 billion that consumed only 3 million cases of wine — equivalent to just 25 ml per capita, as against a world average of some 3.3 litres. Even China quaffed 1.1 litres per capita! Projecting a per capita wine consumption of 1 litre in 20 years would give us a market of 1.6 billion litres or 180 million cases — which meant a lot of opportunities to sell wines to Indians.

Sadly, nothing of the