3 crucial lessons I learned after spending 10 years in ecommerce

From assortment to user experience there's always a missed opportunity to tackle, reports TechInAsia

“Is this the way to Ecommerce Failure Park?”

“Yeah, continue straight to Spending Avenue, pass the point of the Lowest ROI Ever, and you will find it right there, on the shore of the Red Ocean.”

The naked truth is that it’s hard to stand out nowadays in the ecommerce game. There’s a lot of noise, high customer acquisition costs, increasing competition and, on top of all that, low conversion rates.

I’ve played this game for 10 years. After I struggled and managed to build my own ecommerce business (with more than 100,000 customers), I have also had the immense opportunity to consult