65% of Indian consumers prefer to purchase online via smartphone: Report

Smartphones are the preferred point of purchase online but also a major point of friction; slow speeds, messy designs and poor instructions turn people away

Picture this: You are scrolling through your social media platform of choice and something catches your eye. Your favourite superhero t-shirt is available, in the exact size and shape that you were seeking. Click on the link intending to buy it right away and then, the page takes forever to load, or the website asks you to create an account and when you do, the product is out of stock. Worse still, you make the payment and the merchant site crashes and you are in a limbo about what happened to the order. Frustrating? Yes. Rare occurrence? No.

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