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What you should do
Try paid advertising
If all you’ve done on social media is posting sporadic blog posts on Facebook and couple of tweets on Twitter, you should consider getting serious and set aside a small budget for paid advertising. Facebook, like all mainstream social media channels like Twitter and LinkedIn, is constantly optimising their paid distribution algorithms.
Try something new
You don’t need a digital movie camera and expensive software to produce short videos. You don’t need a condenser microphone and a studio to create podcasts. You certainly don’t need to hire full-time designers to come out with infographics. Take this as a challenge: Brainstorm for new forms of content that could potentially work for your brand. Find ways to do it at more affordable rates and do it consistently.
Start keeping tracking of your social media efforts
Personally, I have two spreadsheets that help me understand the ROI of my social media efforts: one for sales and another for organic engagements.
If your start-up’s marketing strategy relies heavily on social media, create a basic tracking system, as this will help you as you scale up operations.
One common mistake that social media first-timers make is to have your feet in many boats at the same time. Which is better: having superficial presence in ten social media channels or having deep engagements and meaningful conversations in two? While the former can help you improve your SEO, customers will prefer the latter as they will trust you better when they feel the respect and care you show through your conversations with them.
