A year after deal with L&T, Schneider sticks with '2 Brand 2 Sales Model'

As part of Rs 14,000-crore deal between L&T and Schneider Electric, brands associated with L&T and used by its E&A division would be available to Schneider for five years from August 2020

With the merger of Schneider Electric’s India operations with Larsen & Toubro’s (L&T) electrical and automation (E&A) business, India is now the fourth global hub of technology, innovation and manufacturing for the French engineering and automation major.

Schneider Electric India Pvt. Ltd (SEIPL) was formed last year to run the merged business but the company followed a go-to-market strategy of ‘2 Brands & 2 Sales Model’ under which products are sold in two brand names of Schneider and L&T E&A even in the same categories. “This model allows SEIPL to serve the customer with two brands, two sales, and two