ABT enters wellness segment with flavoured drink under 'Mirakle' brand

Mirakle is more effective than oral vitamin C capsules and the absorption rate of nutrients in the drink is 98 per cent

ABT Limited, one of south India’s largest corporate houses with interests in transportation and autodelaerships, has forayed into the wellness segment under the brand 'Mirakle'. After a wellness clinic, the company has now launched a flavoured drink.

Mirakle is a vitamin C immunity drink that was launched recently in Mumbai, after a soft launch in Tamil Nadu.

The drink is infused with 1000mg of vitamin C: This mango flavoured drink comes in a 200ml aseptic pack. Approved by the Food Safety and Standards Authority of India (FSSAI), the pack is priced at Rs 50 for the variant containing sugar and Rs 60