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Adani Wilmar acquires Kohinoor rice brand in India to strengthen position

The acquisition of Kohinoor rice brand by Adani Wilmar will fuel the next level of growth for Adani Wilmar and widen the portfolio to cater to premium customer segments

Kohinoor rice

Photo: Kohinoor India

Sharleen D'Souza Mumbai
Adani Wilmar (AWL) announced the acquisition of several bra­nds including the renowned Kohinoor from McCormick Switzerland GMBH for an undisclosed amount.

The acquisition would give AWL exclusive rights over the brand ‘Kohinoor’ basmati rice along with ‘Ready to Cook’, ‘Ready to Eat’ curries and meals portfolio under the Kohinoor Brand umbrella in India. The brand portfolio comprises “Kohinoor” for premium Basmati rice, “Charminar” for affordable rice, and “Trophy” for the hotels, restaurants, and catering (HORECA) segment.

After this acquisition, AWL will strengthen its position with a 12 per cent market share in basmati rice. AWL’s Fortune had a 6.5 per cent market

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First Published: May 03 2022 | 11:38 AM IST

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