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After settlement with SEC, Tesla's Musk moves to answer the other question

An army of Tesla-owning volunteers swooped in to help deliver cars to new buyers while Musk cheered on his employees

Bloomberg  |  San Francisco 

tesla, elon, musk
Elon Musk

Priority number one for the embattled going into the weekend was striking a deal with federal regulators — a task he achieved Saturday by agreeing to pay a hefty fine and step down as chairman.

Priority number two was to push as many electric cars out the door as possible before midnight Sunday, when the end of the third quarter would trigger more scrutiny than ever of his frantic bid to start earning money. An army of Tesla-owning volunteers swooped in to help deliver cars to new buyers while Musk cheered on his employees, telling them in emails to “ignore all distractions” and that they were on the cusp of “an epic victory beyond all expectations.”

The Musk faithful put their full support behind the quarter-end push. In the Chicago suburb of Highland Park, more than 75 people crammed into Tesla’s service center and another 50 or so waited outside. In the Los Angeles community of Marina del Rey, a steady stream of customers arrived while tractor trailers pulled in to unload vehicles that had been stored in Burbank.

In Coral Gables, Florida, deliveries were scheduled hour-by-hour.

ALSO READ: We are very close to achieving profitability, Musk tells Tesla employees

It wasn’t immediately clear how many outlets across the US were doing record volume. The one in Brooklyn, for example, was quiet Saturday morning.

Others were so busy that volunteers showed up to help staff out. Andrew Doane, who has a Model S sedan, Model X crossover and Model 3 car and is president of the Owners Club of the Mid-Atlantic region, mustered club members to pull shifts at delivery hubs in Virginia and Maryland.

Shares climb 18% over Musk deal, Model 3 numbers

Shares of jumped 18 per cent on Monday as signs it had met targets for quarterly car production added to relief at CEO Elon Musk's settling of a lawsuit with regulators that had threatened to force him out. The carmaker's shares sank last week after the SEC accused Musk of securities fraud, opening up the prospect of a long-drawn out fight that could have seen Tesla lose its leader. Reuters

First Published: Tue, October 02 2018. 01:52 IST