 "Xstream")
In a bid to take on rival Reliance Jio’s fiber-to-home (FTH) plan JioFiber, Bharti Airtel on Monday launched its digital entertainment platform Airtel Xstream. Its subscribers will be able to access live TV, video, music, news and sports on an over-the-top (OTT) smart stick, internet-enabled set top box, and handheld devices.
This is a strategic move by Airtel to tap into the 18-million broadband-connected homes in the country.
“Nearly 60 per cent of the data consumption in India is entertainment and video. We are targeting that segment,” said Adarsh Nair, chief product officer, Bharti Airtel. He added, “We are working
