Business Standard

Reliance Jio vs Bharti Airtel: 'Unlimited' 5G data new battleground

So far, Jio has taken its 5G services to an estimated 365 cities and Airtel to 270 cities. Vodafone is yet to start its 5G rollout


Industry insiders say Airtel is eyeing a higher number of post-paid users in its continuous quest for better average revenue per user per month (ARPU)

Subhayan Chakraborty New Delhi
The telecom industry is stepping up its 5G play with aggressive network rollout and strategic packages. Post-paid customers, forming a tiny fraction of the total telecom user base in the country, are a preferred target group in the 5G mission. Although a small base, post-paid subscribers contribute significantly to a telco’s overall revenues.    

Just three days after Reliance Jio introduced a new set of post-paid family plans called Jio Plus with ‘unlimited’ 5G data, rival Bharti Airtel has followed the leader. On Friday, Bharti Airtel announced the launch of ‘unlimited’ data for subscribers availing its 5G plus services, currently live

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First Published: Mar 17 2023 | 4:04 PM IST

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