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For a consumer, super apps are apps within an app that offer multifaceted experiences

Samreen Ahmad Bengaluru
Short video app Chingari’s founder Sumit Ghosh recently said he doesn’t want his app just to be an entertainment platform like TikTok, but wants to build a ‘super app’ like WeChat, which can solve all the digital needs of users including entertainment, education and e-commerce.

“If you’re just a short video app, people will come on your platform for a short time. To become a part of someone’s life we want to provide more than just entertainment,” says Ghosh, who is working towards adding features like chat, live streaming and social commerce to the Chingari platform.

The rise of e-commerce

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First Published: Aug 26 2020 | 6:47 PM IST

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