Amazon advances date of flagship sale event Great Indian Festival to Oct 3

Amazon had earlier said GIF 2021 would start on October 4, for a month. Rival Flipkart which had said it will kick off TBBD, a 6-day event on Oct 7 preponed the launch date to Oct 3

E-commerce firm Amazon has preponed the launch date of its biggest month-long flagship event  ‘The Great Indian Festival’ (GIF) 2021 to October 3, 2021. Rival company Walmart-owned Flipkart is also launching its biggest flagship event, The Big Billion Days (TBBD) on the same day.

Amazon had earlier said that the GIF 2021 would start on October 4, 2021 for a month. Interestingly, after that, Flipkart which had said it will kick off the TBBD, a 6-day event, from October 7 to 12, preponed the launch date of TBBD to October 3 on Saturday.

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