Amazon Prime Video to switch on reality shows

Reality shows are popular format across genres, Amazon is plugging a gap in content line-up

In a first for a video-on-demand (VOD) service in India, Amazon Prime Video, part of the Jeff Bezos-led Amazon platform, will venture into reality shows, launching three by the first quarter of 2018. The move is significant since it raises the content game on VOD platforms in India, opening a new front in the battle for eyeballs that has heated up between players, such as Netflix, Amazon Prime and Hotstar, over the last few months.

Vijay Subramaniam, director (content), Amazon Prime Video India, says, “We are looking at new ways to engage with consumers. Indians enjoy reality TV. So, we are