Amrutanjan plans expansion of distribution network

Plans to ramp up direct distribution network from 240,000 outlets to 300,000

Pain management firm Amrutanjan Healthcare, which has of late entered into the fast moving consumer goods (FMCG) business, is planning an expansion of its direct distribution network in tune with its long-term growth plans. The 124-year old company is looking at augmenting its direct distribution network from 2,40,000 outlets currrently to 3,00,000 by the end of FY18.

The company, whose overall reach extends to one million direct and indirect outlets, has set a target to grow the distribution network aiming at future growth, said its management in the firm's 2016-17 annual report. The goal is to increase the direct distribution network