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In early August, weeks before Apple's yearly flagship launch, global chief executive Tim Cook reiterated his optimism about the information technology (IT) multinational's future in India. He presented a glimpse of Apple's plan for the market and efforts taken by it that had already translated into results.
While the India story was not unfounded, Apple's market share by end-September in the global smartphones market dipped below 12 per cent, more than 10 percentage points behind rival Samsung. Data from American research and advisory firm Gartner shows that Apple's share steadily went down from 17.9 per cent in the December quarter of
