Apple Store is the next great initiative to grow India business: Tim Cook

Newly launched Apple online store helped double India sales in end-2020; yet to capitalise on market opportunity, says CEO

Arnab Dutta New Delhi
apple, Tim Cook, Tim, Cook

Tim Cook, global CEO, Apple | File Photo: Bloomberg

Apple Store, a network of branded physical outlets, will be Apple Incs next big initiative to its expand market presence in India. The iPhone maker, which posted record sales in the local market in 2020-end, is now on the right trajectory for future expansion, said global CEO Tim Cook.
The brand, which was once counting on refurbished iPhones to grow its business in the world's second largest smartphone market, is now banking on a multi-pronged approach to grab a larger market share in India. Since it adopted a new market strategy in late-2019, Apple has revamped its operations and market presence, posting better sales in the process. And the debut of its India Online Store in the festive season played a key role in its latest success.
“There are several markets I alluded to before. India is one of those, where our share is quite low. It improved from the year-ago quarter, and our business roughly doubled over that period of time, so

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First Published: Jan 28 2021 | 3:05 PM IST

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