close

Ashok Leyland's quest for digital solutions gets data monetisation boost

The company is now carving out a new and future revenue stream through data monetisation

Shine Jacob Chennai
Representational image
Premium

According to estimates, the company has helped its customers save 15 per cent on costs – around 5-6 per cent on fuel and 15 per cent on fleet utilisation.

From real-time monitoring of over 220,000 vehicles on ground that helps customers in predicting problems along with quick support in case of breakdowns to AI-based customer solutions, Chennai-based Ashok Leyland is on the fast track to embrace new-age digital solutions. The company is now carving out a new and future revenue stream through data monetisation.
The commercial vehicle major's Chief Digital Officer Venkatesh Natrajan said the company is not just looking at indirect monetisation of data through platforms like Uptime Solution Center (real-time monitoring) that helps the servicing community, but also direct monetisation moves like charging customers for AI-based solutions like fuel fill and pilferage tracking and also providing data reserves to customers. This is in addition to the target of improving customer experience through digital initiatives.
According to estimates, the company has helped its customers save 15 per cent on co
Or

Also Read

Ashok Leyland advances 9% as Co reports market share gain in March quarter

Ashok Leyland Q2 net loss narrows to Rs 83 crore YoY, revenue up 57%

Ashok Leyland seeks investors for EV arm; sets sight on used-vehicle biz

Ashok Leyland draws up EV road map, plans to launch first e-LCV in Dec

Ashok Leyland sales jump 81% YoY in July, truck sales 142% in April

What Apple's new repair program means: even if you don't own an iPhone

Will Zomato's new diversification strategy deliver more unicorns?

Personal guarantors may be part of cross-border insolvency framework

Udaan eyes funding to become largest B2B retail player in Asia

Paytm CEO's fixation on delivering record IPO blamed for first-day flop

First Published: Nov 19 2021 | 10:12 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to read more on Business-Standard.com