 "Bajaj hoping to re-Discover the executive segment with new bike models")
Fourteen years after Bajaj Auto introduced the Discover brand and created the (125cc) executive commuter segment in the motorcycle market, the company is looking to hitch a ride on the brand yet again as it seeks to recoup its share in an intensely competitive market.
On Wednesday, the Pune-based firm launched the new Discover 110 and 125. With the new bikes, Bajaj is looking to corner at least 15 per cent share in a segment that is currently led by Hero MotoCorp that sells the Passion, Splendor and Glamour brands. Bajaj sells the Discover 125 in the segment and its share
