Baking a success: How Sampath Kumar sisters came up with a winning recipe

The scale-up plans are already being chalked out. Yoga Bar, which is into nutrition bars, muesli, oats and cereals, reaches about 5,000-6,000 retail outlets

Anindita and Suhasini Sampath Kumar, founders, Yoga Bar

Anindita and Suhasini Sampath Kumar, founders, Yoga Bar

Ishita Ayan Dutt Kolkata
It took hundreds of trials with 200 bakers for sisters, Anindita and Suhasini Sampath Kumar, to come up with the perfect recipe for natural energy bar ‘Yoga Bar’ in 2015.

Since then, the founders have come a long way – from turning a mindset ‘health to bikta hi nahi India mein’ (health doesn’t sell in India) on its head and notching up sales of close to Rs 100 crore to striking a deal with diversified conglomerate, ITC.

Late evening on Tuesday, ITC announced that it had signed a binding term sheet to acquire 100 per cent of the

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First Published: Jan 21 2023 | 12:14 PM IST

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