 "Communications and IT minister expresses discontent with BARC")
Audience measurement agency Broadcast Audience Research Council of India (BARC) has announced the phased rollout of a digital measurement service, with the brand name and logo of its products in this regard.
The dearth of digital viewership and advertising data is known. While individual publishers do generate enough and more data at their end, there is no common currency to compare different platforms on digital media. Advertisers, hence, face a problem in deciding what to spend here.
“While each (OTT or digital content streaming platform) individually has a lot of analytics at the back-end, it’s only their own. Here, we’ll
