On Wednesday, the Indian arm of Piaggio, the Italian automobile entity, entered the electric vehicle (EV) segment in this country with the launch of a three-wheeler, the Ape E-City. DIEGO GRAFFI, managing director and chief executive, speaks to Arindam Majumder on the why and how. Edited excerpts:
When you go electric, the price of your product goes up. So, how does a three-wheeler product which will be for public transport suit your strategy?
Talking about price, it is true the cost of technology for electric application is costly. Definitely, if you compare a full EV, including cost of battery, to conventional petrol

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